As true a competitor as they come, Cheek The Profit refused to leave 2021 without placing his final stamp and memory. To leave everyone something to look forward to, "The Profit" pulled up on the popular J. Cole track "a p p l y i n g . p r e s s u r e" and laid his own take, aptly titled "The Substance". The track is gritty and energetic, and the video (shot by Seme Studios) is right in line. Take a listen here and watch the video below!